Priority has Taken Over the City
When is the last time you’ve made yourself a priority? For most people the answer is not often, which is why Steph Crosley made it her mission to make herself a priority. Crosley was leaving her year 31 and was completely drained. To prepare for year 32, Crosley went on a two-week hiatus to focus on herself.
Eventually Crosley created a blog titled “Priority” to talk about what it means to make yourself a priority and why it’s important.
“Be really okay with saying no,” Crosley said.
Along with the blog, Crosley decided to make 32 sweatshirts with the word “Priority” written across the front for her 32nd birthday. Within a few months, to Crosley’s surprise, she’s sold hundreds of Priority sweatshirts. Crosley organically grew her brand because of how much people supported the message. Putting oneself is something we all need to work on and Priority reminds us of that.
Priority has been seen all over the city at different events, businesses, family functions, online and more. Crosley loves to receive pictures of people sporting Priority while they’re out or see the inspirational captions associated with pictures of people in their Priority sweatshirts.
A family made themselves a priority and took a family portrait. (Picture by Ashley Marie Photography)
Since making herself a priority, Crosley has found inner peace, which is what she’s spreading through Priority.
“When do you make time for yourself,” Crosley asked. “How we prioritize [time] is extremely important.”
One must first be the best person to themselves before they can fully maximize their potential, she said. It’s also about finding out what’s taking up your time and cutting out certain things to make room for other stuff.
If something is due at 5 p.m. and you’re just now making it a priority at 5:30 p.m. that’s an issue. We’re taught to work under pressure instead of making time to gradually accomplish things, said Steph.
Although Priority has made Crosley busier, she said it holds her accountable on making sure she prioritizes her time in an efficient way. Every day Crosley gives herself time to do something just for her, which can be working out, eating healthy or reading in her bedroom.
When creating the brand, Crosley didn’t imagine that so many people would connect with the message, but she soon realized that she wasn’t alone.
“Priority is connecting people,” she said. “We all need to prioritize.”
When’s the last time you made yourself a priority? (Picture proved by Steph Crosley)
Crosley purposely made her sweatshirts affordable because it’s about the movement not the profit.
“It’s the actual movement. I see people rock Priority with pride,” said Crosley.
And even with the success of the brand, Crosley has sets boundaries to make sure she’s constantly putting herself first. Since most sweatshirts are hand delivered, she stops delivering at 8 p.m. and will respond to late night text messages in the morning.
Crosley said she will continue to create opportunities and assist people in being happy.
“[I’m happy] knowing that I’m contributing to make this world a better a place,” said Crosley. “I push people to be their better selves.”
To order Priority merchandise, contact Steph Crosley on Facebook, Instagram or Twitter.